The demand for fast food ad by: SME
The buyer economic times, there is no market demand. The reason why the proliferation of fast food ad, due to the large market demand, these demands come from SMEs. I have SMEs been a simple misunderstanding advertising analysis, advertising activities of SMEs in the process of conducting five errors, in fact, are the characteristics of fast-food ad. SME campaign shouted from the initial effective response to the crying effect was not evident Shi Jin, a process that is ten years. Uneven advertising, dazzling forms of advertising, all kinds of advertising media, so that the choice of small and medium enterprises broader but harder to choose. Select wide selection difficult on large, thus the opportunity to choose the wrong major. Errors more naturally trust declined. In fact, many SMEs in production, advertising even hold the attitude of disdain. Think that a company is very knowledgeable, advertising has the final say themselves. Others substandard own taste, processing and realization of advertising is only a tool for their own ideas.
In this case, the demand for fast food ad generated, and the growing demand, big enough to hit the south wall of the point of not looking back. Like fast-food ad just as the virus slowly eroding the SME market, but the virus does not directly lead to serious consequences, irrelevant of the fast-food advertising have also been accepted for many SMEs, as advertising effectiveness, or, and leftover lunch was thrown in the garbage.
Fast food ad makers: advertising
For many small and medium companies to provide services of advertising, or its advertising 鍒涗綔 鍒朵綔 very important goal yes delight customers. Zenmeyangzuo a taste for fast food customers, like more than how to help customers sell more products to the more important. Because, in their view, customers pay for the work, of course, have to listen to our customers. If you do not listen, the consequences may be the loss of this business. You do not listen, someone to listen, now found everywhere small advertising company, the customer is no lack of advertising door. SME managers was thinking, I pay, of course you should do something to me, but he ad been well judged, it may simply not suitable for their tastes. Does not taste good, there are many advertising companies waiting to do it. This attitude of both sides, the fast food ad is born too.
Most are one-time fast-food ad spend a lot of SMEs do not have a fixed advertising agency cooperation. Moreover, many small advertising company itself has no long-term services to a customer's experience, do not even know if it is a customer service, what kind of contract altered tickets. So they are engaged in "guerrilla warfare", even today a box of "fish-flavored pork" to the A zone, put a box of tomorrow "Gongbaojiding" to the B zone. This is a lot of small advertising companies are helpless, they have to accept reality.
Fast-food advertising to both the small and medium enterprises and small advertising companies, are hazardous. SMEs fast-food advertising, not just a waste of money, but also for their own marketing activities and advertising spread into non-renewal of the state, gradually, a customary business activities. Some small advertising company has been processing fast-food advertising, is not conducive to enhancing their own professional standards, easier to find opportunistic ways to win customers.
To eliminate the fast food ad, certainly not an easy thing. This requires small advertisers and advertising agencies to work together small and medium enterprises to have a correct understanding of advertising and understanding, clear objectives for each campaign and plans to campaign as an essential part of corporate marketing part, to advertising sales services. While medium and small advertising company, to enhance their professional degree, the advertising aim is to please our customers, change the concept, customer sales and service. Only two mutual supervision, and common knowledge to improve advertising, marketing objectives of enterprises to carry out advertising campaigns, fast-food advertising to gradually decline.
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